A family business across four generations

Ett familjeföretag i fyra generationer

Get to know our history

Meet THE four generations

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GEORG SÖRMAN
1885-1969

Georg Johansson was born in 1885 on the farm Sörboda in Västergötland. At the age of 17, he chose to leave his home and move to Stockholm.

In 1916, after working for over ten years as a commercial assistant in the capital, and changing his name from Johansson to Sörman to indicate his provenance on the southern farm, Sörboda, he opened his clothing store, Georg Sörman, on Stora Nygatan 21 in Gamla Stan.

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PER SÖRMAN
1920-2003

Georg's eldest son Per Sörman was born in 1920 in Stockholm. He spent a large part of his life as an apprentice in the shop at Sankt Eriksgatan 41. Per inherited his father's passion for style and quality. He also learned everything one needs to know to run a clothing shop.

During Per's leadership they decided to only focus on menswear - previously they sold tailored clothing for men, women and also children.

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Birgitta Sörman-Nilsson
1954-

Just like Per, Birgitta walked in her father's footsteps and chose to work in the shop after her education at the university. During her apprenticeship, she learned all about textiles, men's clothing, style and business.

After her father's death and many instructive years in the shop, Birgitta took over the company. Today she is equipping customers with quality garments and valuable style advice and inspiration on a daily basis.

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Anders Sörman-Nilsson
1981-

Anders works as a management consultant and futurist at his own company, Thinque, which is a think tank and strategy agency.

In 2013 he decided to partially move back home to Stockholm from Australia, where he studied and made a career, to rejuvenate the family business and collaborate with his parents for the next century of Georg Sörman’s history.

  • georg-sorman.jpg
    GEORG SÖRMAN
    1885-1969

    Georg Johansson was born in 1885 on the farm Sörboda in Västergötland. At the age of 17, he chose to leave his home and move to Stockholm.

    In 1916, after working for over ten years as a commercial assistant in the capital, and changing his name from Johansson to Sörman to indicate his provenance on the southern farm, Sörboda, he opened his clothing store, Georg Sörman, on Stora Nygatan 21 in Gamla Stan.

  • per-sorman.jpg
    PER SÖRMAN
    1920-2003

    Georg's eldest son Per Sörman was born in 1920 in Stockholm. He spent a large part of his life as an apprentice in the shop at Sankt Eriksgatan 41. Per inherited his father's passion for style and quality. He also learned everything one needs to know to run a clothing shop.

    During Per's leadership they decided to only focus on menswear - previously they sold tailored clothing for men, women and also children.

  • brigitta-sorman-nilsson.jpg
    Birgitta Sörman-Nilsson
    1954-

    Just like Per, Birgitta walked in her father's footsteps and chose to work in the shop after her education at the university. During her apprenticeship, she learned all about textiles, men's clothing, style and business.

    After her father's death and many instructive years in the shop, Birgitta took over the company. Today she is equipping customers with quality garments and valuable style advice and inspiration on a daily basis.

  • anders-sorman-nilsson.jpg
    Anders Sörman-Nilsson
    1981-

    Anders works as a management consultant and futurist at his own company, Thinque, which is a think tank and strategy agency.

    In 2013 he decided to partially move back home to Stockholm from Australia, where he studied and made a career, to rejuvenate the family business and collaborate with his parents for the next century of Georg Sörman’s history.

1903

Georg moves to
Stockholm

In 1903 Georg leaves his home in Västergötland and moves to Stockholm with the hope of creating a better future for himself. He arrives in a capital where the traffic is still dominated by horse and carriage.

Georg’s father, who was a captain on a channel boat, introduced him to the capital and helped him to start his career. Georg’s first job was as a commercial assistant at one of Stockholm’s retailers - Österlund & Andersons. Between 1903 and 1915 he lived an ascetic life as a tenant in different flats around Stockholm. It was during these hard but instructive years that Georg's passion for textiles, quality and style grew to the point that he finally decided to establish his very own haberdashery.

1916

Georg opens up his own shop

With venture capital and investments from his father and various suppliers, Georg managed to open up the doors to the clothing shop Georg Sörman on Stora Nygatan 21 in Gamla Stan. The shop sold fabrics, clothing and tailoring services for men, women and children.

The business flourished and Georg built up a loyal clientele who happily came the store to get style advice and tailored suits across the generations.

1919

Ethel and Georg get married

1920

Per Sörman was born

Ethel and Georg Sörman got their first child whom they named Per Sörman, who would eventually take over the running of Stockholm’s now longest running gent’s shop and haberdashery.

1928

The company expands

The company expands and opens up a shop on Västerlånggatan 57. The shop on Västerlånggatan has over the years evolved into a Scandinavian design shop with garments and souvenirs of the highest quality from all over Scandinavia.

1937

Georg Sörman moves to
Kungsholmen

The positive reputation about Georg Sörman continues to spread in Stockholm, and in 1937 the customer base got so large that they decided to look for new and bigger premises. On the initiative of Ethel they moved to Sankt Eriksgatan 41 on Kungsholmen which at the time was a modern, dynamic and newly built part of town.

1938

The Neon sign is mounted
on the facade

In 1938 the neon sign from the family business Graham Brothers was mounted on the store facade. When Stockholm was the European Culture Capital in 1998, Georg Sörman received an award for the best neon sign design with the motivation: ”The Sörman-man is well known by generations of Stockholmers, and has during 60 years enriched the nightly city space. In his austere elegance he appears as an Oscar statuette for neon signs. It was an obvious choice as the symbol of this year’s sign.” The Sörman neon sign today today has its own Wikipedia page, independently run by design enthusiasts.

1939

World War 2 and
textile rationing

The Second World War breaks out and causes rationing of food and textiles. The rationing and war puts a major strain on the company's finances, but Georg and the co-workers manage to get through these difficult times.

1968

Per Sörman takes over
the business

One year before his father’s death, Per takes over as manager of the business. Per was dyslexic, but had, thanks to his practical experience in the shop learned the tricks of the trade, and successfully curated an international collection of quality clothing including Anglophile brands like Burberry and Lyle & Scott.

2003

Birgitta continues the legacy

Birgitta, the third generation Sörman, takes over the company after her father.

2013

Fourth generation Sörman becomes involved in the company

Anders works as a management consultant and futurist at his own company, Thinque, which is a think tank and strategy agency. In 2013 he decided to split his time between Sydney, Stockholm and New York to collaborate with his parents on the building Georg Sörman for the its next century.

In order to get inspiration and find new suppliers, Birgitta and Anders travel semi-annually to the menswear trade show Pitti Uomo in Florence which is considered to be the world’s most important platform for men’s sartorial clothing and accessories.

Today the company is owned and managed by Birgitta Sörman-Nilsson and her husband Lars-Olof Nilsson.

1903
1916
1919
1920
1928
1937
1938
1939
1968
2003
2013